Media Alliance is a joint venture created by National Media Group, one of Russia’s largest private media corporations and Discovery Communications


Media Alliance distributes Discovery Networks and the Turner brands – Discovery Channel, TLC, ID Investigation Discovery, Animal Planet, Discovery Science, DTX, Eurosport 1, Eurosport 2 and Eurosport Gold, Cartoon Network, Boomerang and CNN – in Russia

of Russia

According to Media Alliance research


Extensive selection of channels of different genres


Wide audience reach and excellent media performance


World-renowned and well-known brands


  • Love and commitment to the brand and a focus on interests of our viewers is the key to commercial success of a media corporation

    Favorite shows
    "How the Universe Works" on Discovery Channel
    Grigory Lavrov
    General Director
  • Every day is a new day filled with discoveries

    Favorite shows
    All IDX shows/series
    Anna Pak
    Deputy General Director, Business Development
  • We share common interests with viewers. We are passionate and curious. Our goal is to foster and nurture inquisitive minds
    Favorite shows
    "How It’s Made" on Discovery Channel
    Artem Kuvshinov
    Channel Director
  • Always challenge the status quo
    Favorite shows
    "Buying the Beach on TLC"
    Olga Kozhevnikova
    Financial Director
  • Never stop wondering!

    Favorite shows
    "Marooned" on Discovery Channel
    Elena Skobeleva
    Ad Sales Director
  • "Talent wins games, but teamwork wins championships." (© Michael Jordan)

    Favorite shows
    Wimbledon, Men’s Final on Eurosport
    Alexey Vinogradov
    Eurosport Development Director
  • Legal practice is a battlefield where there is always room for manoeuvre
    Favorite shows
    "Adventure Time" on Cartoon Network
    Dmitry Khnykin
    Head of Legal
  • We are all different, and this makes us a great team.
    Our diversity is our strength

    Favorite shows
    All Animal Planet shows
    Natalia Korneeva
    HR Director

Corporate mission

To share knowledge and feelings with the audience by offering diversified content and new experiences. We do this better than anyone else does, thus challenging the industry and ourselves