Media Alliance strengthens its team
December 16, 2016. Moscow. Media Alliance, one of largest media corporations operating in the pay-TV segment in Russia, announces that Artyom Kuvshinov is appointed Channel Director at Media Alliance.
Artyom Kuvshinov has been responsible for developing Discovery’s TV brands in Russia since 2010. Prior to becoming Channel Director, he was Head of Programming at Media Alliance. In this new capacity, Artyom will oversee development and execution of programming and marketing strategies for Media Alliance’s portfolio brands. Plus, he will be responsible for securing leadership of Media Alliance’s brands in pay-TV, capturing new audiences and increasing loyalty of regular viewers.
‘Artyom is one of the most experienced professionals in our team. He has been working with Discovery’s TV brands since 2010, during which time he has acquired expert knowledge of our content and brand values. I am sure that this appointment will kick start an even more productive period in our communications with the audience,’ says Grigory Lavrov, Media Alliance CEO.