Social responsibility

We are trying to make the world a better place together with our viewers by drawing attention to environmental and social issues

Show channels only reliable information from authoritative sources. All programs have age marks in strict compliance with the Russian legislation

Our off-air projects

  • GLOBAL IMPACT DAY INITIATIVE

    Every year we join Discovery’ global initiative ‘Discover Your Impact Day’ and participates in charitable events

  • SOCIAL ADVERTISING

    Every year we hold the Anti-Bullying Month in association with Cartoon Network. To teach kids about respect for others we need to take the issue of bullying seriously

  • SAY ‘NO’ TO BULLYING

    As a part of the ‘Friend’s Waiting’ initiative, Media Alliance and Animal Planet urge people to re-home animals. Every week Animal Planet shares photos of homeless cats and dogs to find them a loving family

  • HELPING HOMELESS ANIMALS

    As a part of the ‘Friend’s Waiting’ initiative, Media Alliance and Animal Planet urge people to re-home animals. Every week Animal Planet shares photos of homeless cats and dogs to find them a loving family