Curiosity has always been a driving force behind Discovery’s brand. But what role does it play these days? The large-scale survey conducted in seven countries has enabled Discovery to define new global trends
-
- The Future of TV Advertising
Does TV advertising have a future or is it being replaced by new media? This survey unveils the most effective ways to communicate with TV audiences
- Species: The Changing Faces of Men
How does the life journey of a ‘typical’ European middle-aged man look like? The survey was conducted in two rounds for six years, and has resulted in this guide.
- She: Her Search For Happiness
Is it true that women have started making decisions on a par with or probably even more actively than men? Give the floor to women!
- Discovery Insights TV-Trends
Do you know the latest trends in TV viewing? What about viewers’ preferences? The Discovery’s report about the future that is becoming our present will give you answers to these questions