10 February 2017 года

Discovery Channel and Eurosport 1 once again named the best in their respective categories in 2016

The audience and the industry give Big Digit Awards to Media Alliance’s brands

Media Alliance and its channels have secured a major victory at the national Big Digit Awards. Two of its flagship brands – Eurosport 1 and Discovery Channel – won the viewers’ vote in Best Sports Channel and Best Documentary-Educational Channel categories. Plus, Eurosport 1 was named the best not only by the audience, but also by the professional jury, thus receiving two awards. Furthermore, Cartoon Network and TLC were in the TOP 3 following the results of viewers’ vote in Best Children’s Channel and Best Entertainment Channel categories.

Big Digit Awards are already a traditional platform for victories of Media Alliance’s brands: it was established eight years ago, and our flagship brands have received awards every year since then.

Grigory Lavrov, Media Alliance CEO: ‘We keep developing our brands making them more relatable for Russian viewers, more vibrant and more modern. In 2016 Eurosport secured its first place among the Russian pay-TV sports channels. We signed several agreements to acquire exclusive sport broadcast rights for Russia, expanded our partnership with top Russian sports commentators. Discovery Channel is an all-time infotainment leader in Russian pay-TV. Russians know and love the channel that offers the win-win combination of premium global content and fascinating locally produced shows about Russia. Highest scores given by the professional jury and results of the viewers’ vote are yet another testament to us being able to meet expectations of our audiences.