TLC named the Best TV Channel for Women
Media Alliance, one of largest media corporations operating in the pay-TV segment in Russia, is proud to announce yet another victory: TLC was named the Best TV Channel for Women at the national satellite, cable and IPTV awards ‘Golden Ray’. The awarding ceremony took place on October 26, 2016 at Helicon Opera.
The prestigious national ‘Golden Ray’ Awards was established in 2009. It celebrates thematic pay-TV channels carried by satellite, cable and IPTV operators in Russia and abroad. Not a single awarding ceremony since the awards was established went without Media Alliance’s portfolio brands being present. New nominations have been added this year to the traditional list. TLC won in the new nomination ‘The Best TV Channel for Women.’ It earned the highest scores awarded by the professional jury factoring in all the criteria – territory covered, audience, distribution environment, share of original programming, uniqueness of the channel’s concept, diversity of programming.
TLC came to Russia five years ago and has already succeeded in winning hearts of the audience: unique genre diversity of its programming that appeal to human emotions has enabled it to secure leadership in lifestyle TV for women. This year TLC treated its audience to both all-time favorites and vibrant premieres. Plus, TLC is committed to not only airing genuinely exciting content, but also to encouraging viewers to join a dialogue: thus, it recently wrapped up the national contest TLC’s Next Great Presenter that served to find a host for TLC’s Most Extreme, an all-new TV show that will premiere in December.